Merchant of the Year Award

Merchant of the Year Award

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Blueport Commerce has been named CNP Merchant of the Year 2018. Blueport Commerce is a leading cloud e-commerce platform for furniture. The largest furniture retailers in North America rely on Blueport to run their omnichannel websites, which use innovative solutions to overcome the unique challenges of selling furniture online.

Blueport's fraud team is the first line of defense against fraudulent orders placed on the e-commerce platform. Blueport explains that it manages the entire process adhering to three main goals: grow sales, limit customer friction, and minimize fraud costs in the face of rising fraud exposure. While many companies situate their fraud team in operations or finance, Blueport's fraud team is within client services, a group that helps its retailers optimize their online channel and grow their omnichannel revenue.

The dynamics of the furniture industry, where customers are often moving and shipping to a new address, result in an unusually high manual review rate. Blueport adopted the approach of reviewing all risky orders with no automatic declines in order to approve good orders that may raise many red flags from a fraud perspective.

Blueport created its Fraudbuster Program to manage the in flux in its review queue around tent pole holidays, when order volume is exponentially greater than a typical day. The Fraudbuster Program gives talented, inquisitive Blueport staff outside the fraud team the opportunity to cross-train and learn how to evaluate orders flagged for manual review. Fraudbusters do not approve or cancel orders, but rather help with the time-consuming preliminary research needed for the verification process.

Learn more about Blueport Commerce

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