2013 Winner: Digital Retail Apps

2013 Winner: Digital Retail Apps

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Judges of the 2013 CNP Awards have chosen Toronto-based Digital Retail Apps’ SelfPay as the Best Mobile Solution. The company made the initial prototype launch just this January with two fellow Canadian businesses—Edmonton-based Lux Beauty Boutique and Gotstyle Menswear, also of Toronto. The SelfPay app enables consumers to blend the online and offline shopping experiences by buying in-aisle using a mobile device and skipping long lines at the checkout counter. After scanning an item’s barcode with a cell phone or tablet, consumers can view pricing, product information, reviews, offers and other recommended products in addition to actually making the purchase. “This translates to shopper-led, associate-unassisted payments without waiting in line or waiting for a mobile-enabled store associate to swipe a payment card on a portable card reader,” the company said. “In addition, unlike with other scanning apps such as RedLaser, showrooming is not possible within SelfPay as the app knows where the device is. Only the one retailer’s price will be visible in-app.” Merchants using the system can verify customer purchases before they leave the store by scanning the receipt the app generates on the shopper’s phone after purchase. In addition to a normal list of purchases and prices, the app also renders a scannable QR code on the receipt. Merchants are equipped with a companion retailer verification app. When scanned, the QR code will link the retailer’s app to a display of the purchase summary. A patent on the QR code-based purchase verification method is pending. Once built, the part of the app that makes product recommendations will also be proprietary. The “Smooth” item suggestion engine will be able to deliver related product recommendations in a format users are familiar with from other e-commerce sites like Amazon. But, the company says, the suggestions will be based on interactions consumers experienced in the physical world. The engine will learn from shoppers’ browsing, not just purchases, to craft suggestions and offers that are delivered at the precise moment of purchase. “Most merchants can already track what each shopper ultimately purchased and can use this data for future marketing or advertising initiatives,” DRA says. “Only a small handful though, if any, can actually tell what each shopper almost purchased and what they were thinking of purchasing before they settled on their decision.

  1. Award Text 1 Best Mobile Solution – Judges Choice

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